AMBA670 | International Business in Business - University of Maryland
3. Then,
select 4 prospective countries and your client’s home country. Please post which industry, client company and countries you have selected into your Group Discussion Area as early in the week as possible. Summary/overview For this first part of your Group Strategy Project your country recommendation should be based upon your analysis only of the market size and growth data and commentary specific to your industry. for each country. Based upon your market size, growth research and overall industry profit analysis, select a preliminary country that your team will be looking at to make an acquisition or joint venture in. Provide reasons for your decision based upon your research and on the various assigned readings so far this semester or from prior semesters (properly cite these). In Week 6 you will be doing an expanded, more detailed, country comparison using a PESTEL analysis of risk versus opportunity which may result in a change in your recommendation. NOTE: A weighted attribute comparative analysis is helpful in comparing alternatives across multiple attributes and may be used in all three phases of the project. The following is your Week 5 outline.
I. Description of your client company’s strategic growth
objectives. Develop criteria that will allow you to compare markets (countries) and partners (acquisition or joint venture)
II. Description of the growth and profit potential of your
client’s industry.
A. The home country structure and environment of the
selected industry.
B. The global structure and environment of the selected
industry.
III. Analysis of international markets
Identify 4 international markets (countries) that are attractive in meeting your client company’s growth goals. When selecting your markets (countries), your selections should provide new product and/or innovation market opportunity. Create a comparative benefit analysis based on the criteria of client need and the overall market (country) comparison