AMBA670 | International Business in Business - University of Maryland
6. What is
PepsiCo’s future outlook from your perspective? Week 5 Group Strategy Project (Part 1): Global Industry Analysis Group Strategy Assignment
A. Project Overview
The Group Strategy Project of this seminar involves writing a proposal for a foreign direct investment by a major real company into a foreign country. This Week 5 Assignment is designed to provide the global industry comparative analysis that will support your decision as to which industry (Week 5) / country (Week 6) / firm (Week 7) in which to make the foreign direct investment. Thus Week 5 focuses on industry choice and a preliminary country choice. In Weeks 6 and 7 you will continue your research and analysis by performing a more detailed country choice and in Week 7, a partner firm choice. NOTE: In each part of the Group Strategy Project, use some of the strategic management frameworks (if applicable) you have been learning
about in this course or in your prior courses. These include:
- Industry
structural characteristics rationale
- Competitive
advantage rationale
- Resource
Based View of the firm rationale
- Value
Chain rationale
- Vertical
integration rationale
- Horizontal
integration rationale
- Financial
rationale
- Political,
Economic, Social, Technological, Environmental, and Legal Factors