Apple | Architecture and Design homework help
- Objectives The marketing objectives that the company would like to attain during the following year and any key potential issues involved. These come from your strategies. All objectives must be MEASURABLE. You must include the current state (make it up, you will not be able to find it.)
5 . Marketing strategy The marketing strategy that helps you create customer value and relationships. How will the company create value for customers in order to capture value in return? What are your overall growth strategies? Choose them from the Product/Market matrix. You have 3 to choose from – Market Penetration, Market Development and Product Development.You can choose 1, 2 or all 3. Segmenting, Targeting and Positioning Describe your segmentation strategy and analyze the target markets you will be including in your plan. Describe your positioning of the product. Write a positioning statement. 4 P’s Discuss the Strategies you will use in each area Overall Product Strategy: Consider long-term goals and possible considerations for the company to make within the next two years. Pricing: Provide an explanation and rationale for decisions on pricing. What are your pricing Objectives? What type of pricing strategy will you use? Place(ment): Describe the distribution strategy for this product. Promotion: Identify at least three promotional tools to be used as part of this strategy. Do a short Promotion budget to assign different media.
- Download the interactive simulation – Radiometric Dating Game
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- Discuss the difference between the two types of negotiations, distributive and integrative. Examine when each type of negotiation should be used and generate an example from your personal experience. What ethical pitfalls may occur in negotiations? How do
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