Assignment 6 Market Entry Strategy and International Expansion | BUS 100 - Introduction To Business

Title: Business Initiative and Technology

Student Name:

University BUSI 100 - Enterprise Business Applications and Communications

Assignment 6: Market Entry Strategy and International Expansion

Due Week 6 and worth 160 points In Part LXXX of your business plan, you will focus on market entry strategy and international expansion to explore new markets, capitalize on global opportunities, and achieve sustainable growth and competitiveness. Your objective is to develop a comprehensive market entry strategy and international expansion plan that aligns with business objectives and mitigates risks associated with international business operations.

Write a paper in which you:

1. Conduct a market analysis to identify potential target markets for international expansion, assess market

attractiveness, and evaluate market entry barriers and risks. Analyze market factors such as market size, market growth rate, market competition, and market regulations that impact market entry decisions. Evaluate market entry modes such as exporting, licensing, franchising, joint ventures, and foreign direct investment (FDI) that enable market penetration and expansion.

1. Define market entry strategy objectives, goals, and key performance indicators (KPIs) that align with

organizational objectives and support business growth and competitiveness. Establish clear, measurable, and achievable market entry targets such as market share gains, revenue targets, and profit margins. Develop SMART (Specific, Measurable, Achievable, Relevant, Time-bound) market entry objectives that provide clear direction and focus for market expansion initiatives.

1. Develop a market segmentation and targeting strategy to identify and prioritize target customer segments

within international markets. Analyze market segmentation criteria such as demographic segmentation, geographic segmentation, and psychographic segmentation that segment target markets into distinct groups. Develop customer profiles, buyer personas, and target market maps that guide marketing and sales efforts and optimize resource allocation.

1. Develop a product adaptation and localization strategy to customize products and services for target

markets, localize marketing messages, and adapt to cultural and linguistic differences. Analyze product adaptation strategies such as standardization, customization, and localization that tailor products and services to meet local market needs and preferences. Develop localization strategies, translation services, and cultural adaptation techniques that resonate with target market audiences and drive market acceptance.

1. Develop a distribution channel strategy to establish distribution networks, reach target customers, and

deliver products and services efficiently to international markets. Analyze distribution channel options such as direct distribution, indirect distribution, and hybrid distribution that optimize market coverage and minimize distribution costs. Develop distribution agreements, channel partnerships, and logistics arrangements that facilitate channel access and streamline distribution processes.

1. Develop a pricing strategy to establish competitive pricing levels, maximize revenue, and enhance price

competitiveness in international markets. Analyze pricing factors such as production costs, distribution costs, and competitive pricing benchmarks that influence pricing decisions. Develop pricing models, pricing structures, and pricing tactics that balance price sensitivity with profitability objectives and customer value perceptions.

1. Develop a marketing and promotional strategy to build brand awareness, generate demand, and drive

customer acquisition in international markets. Analyze marketing channels such as digital marketing, social media marketing, and traditional marketing that reach target market audiences effectively. Develop marketing campaigns, advertising strategies, and promotional activities that engage customers, differentiate your brand, and position your products and services competitively in international markets. Clickhereto view the grading rubric for this assignment. Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric. Points: 160 Assignment 6: Market Entry Strategy and International Expansion Criteria Unacceptable Below 70% F Fair

70-79% C

Proficient

80-89% B

Exemplary

90-100% A

1. Analyze the options

available for producing the product or service. Next, evaluate which of the available options you can take to streamline Did not submit or incompletely analyzed the options available for producing the product or service. Partially analyzed the options available for producing the product or service. Partially evaluated Satisfactorily analyzed the options available for producing the product or service. Satisfactorily Thoroughly analyzed the options available for producing the product or service. Thoroughly operations. Weight: 25% Did not submit or incompletely evaluated which of the available options you can take to streamline operations. which of the available options you can take to streamline operations. evaluated which of the available options you can take to streamline