Bus 5112 | BUS 5112 | UNIVERSITY OF THE PEOPLE
3. PORTFOLIO
In this Marketing Management course, you have learned advanced concepts and tools for marketing products and services. These are the same concepts and tool which marketing managers around the world use. However, it is important to consider how marketing is perceived in different parts of the world and what the ethical dimensions of marketing strategies are. Assume that you are a marketing manager in your country and provide responses to the questions below:
- Give some specific examples of where you think marketing “crosses the line” into unethical behavior,
- Then make some recommendations on what should change.
The Portfolio Assignment entry should be a minimum of 500 words and up to 750 words. Use APA citations and references if you use ideas from the readings or other sources. INCLUDE CONCLUSION.
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- DUE TOMORROW by NOON ---PAPER
- Due in 1 hour.
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