BUSI 520 MMGP Group 3 Taco Bell | BUSI 520 - Strategic Marketing Management
- Retrieved from http://ezproxy.liberty.edu/login?
url=http://go.galegroup.com.ezproxy.liberty.edu/ps/i.do? p=ITOF&sw=w&u=vic_liberty&v=2.1&it=r&id=GALE %7CA15873647&sid=summon&asid=119836dec4fd555913afc15267bf15c6 Pilcher, J. M. (2012). Planet Taco: A global history of Mexican food. Oxford University Press. Retrieved from http://ezproxy.liberty.edu/login? url=http://search.proquest.com.ezproxy.liberty.edu/docview/1400834362? accountid=12085 Pilcher, J. M. (2008). The Globalization of Mexican Cuisine. History Compass, 6: 529-551. Retrieved from http://onlinelibrary.wiley.com.ezproxy.liberty.edu/doi/10.1111/j.1478- 0542.2007.00509.x/full Post, R. A. (2014). Why Taco Bell is turning its health menu into a muscle menu. Retrieved from http://www.timeswv.com/why-taco-bell-is-turning-its-health-menu-into- a/article_4b18d06c-9f3d-545a-88d9-fc220d7939d2.html
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PYMNTS.com. (2015). Heartland’s Omnichannel Engine Powers Taco Bell’s App. Money Commerce. Retrieved from http://www.pymnts.com/news/2015/heartlands-omnichannel- engine-powers-taco-bells-app/ PR Newswire.com. (2017). Chick-fil-A, Chipotle, and Hardees earn top customer experience rates for fast food companies, according to Tempkin Group. Seventh annual Temkin experience ratings evaluates 331 companies across 20 industries. Accessed at http://www.prnewswire.com/news-releases/chick-fil-a-chipotle-and-hardees-earn-top- customer-experience-ratings-for-fast-food-companies-according-to-temkin-group-
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References for Business, 2017. Retrieved from
http://www.referenceforbusiness.com/history2/60/Domino-s-Pizza-Inc.html Rigby, D., Tager, S., (2008) "Learning the advantages of sustainable growth", Strategy & Leadership, 36(4), 24-28, doi: 10.1108/10878570810888740 Ringen, J. (2016). For combining corn, beans, meat, and cheese into genius. Fast Company, (203), 46-116. Schouten, R. (2017). Taco Bell opens first restaurant in China. Food Business News. Retrieved from http://www.foodbusinessnews.net/articles/news_home/International/2017/01/Taco_Bell_o pens_first_restaura.aspx?ID={C2A35F9F-B763-4764-BF95-F4394F0F3875}&cck=1 Schroeder, E. (2016). Taco Bell expanding in Spain. Food Business News. Retrieved from http://www.foodbusinessnews.net/articles/news_home/International/2016/12/Taco_Bell_e xpanding_in_Spain.aspx?ID={EF097459-97C4-4556-B23E-897B1E4AA338}
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Spector, A. (1999). Taco bell launches sweeping 'CHAMPS' retraining effort. Nation's Restaurant News, 33(12), 4-4,92. Retrieved from http://ezproxy.liberty.edu/login? url=http://search.proquest.com.ezproxy.liberty.edu/docview/229308925?accountid=12085 Spyrou, C. (2017). Taco Bell takes a strong stance against machines replacing jobs. Foodbeast. Retrieved from http://www.foodbeast.com/news/taco-bell-automation-shouldnt-replace- jobs/ Spyrou, C. (2017). Revisit Taco Bell's Revolutionary Taco-Making Robot From 25 Years Ago. Food Beast. Retrieved from http://www.foodbeast.com/news/foods-bad-for-private-parts/ Starbucks' turner: industry must take lead on sustainability issue. (2013, September 23). Nation's Restaurant News, 47(18), 19. Retrieved from http://ezproxy.liberty.edu/login? url=http://go.galegroup.com.ezproxy.liberty.edu/ps/i.do? p=GRGM&sw=w&u=vic_liberty&v=2.1&it=r&id=GALE %7CA344703172&sid=summon&asid=f090125f6a982ad5f8dc6a011ef9e2d3 Statista. (2017). Market share of fast food restaurants in the U.S. in 2015. Accessed at https://www.statista.com/statistics/196611/market-share-of-fast-food-restaurant- corporations-in-the-us/ Stempel, J. (2011). UPDATE 1-Lawsuit over content of Taco Bell beef dropped. Retrieved from http://www.reuters.com/article/yumbrands-tacobell-lawsuit-idUSN1929007420110419 Szwejczewski, M., Goffin, K., & Anagnostopoulos, Z. (2015). Product service systems, after- sales service and new product development. International Journal of Production Research, 53(17), 5334-5353. doi:10.1080/00207543.2015.1033499 Taco Bell (2017). Company web site. Accessed at https://www.tacobell.com/ Taco Bell (2017). Love and tacos. Retrieved from https://www.tacobell.com/loveandtacos
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Taco Bell (2016). Reveals American Consumers Would Rather Pay $1 vs. More Than $1**. Business Wire. Retrieved from http://ezproxy.liberty.edu/login? url=http://search.ebscohost.com/login.aspx? direct=true&db=nsm&AN=6CU92001071420160310005341&site=ehost-live&scope=site Taco Bell Consumer Insights and Demographics. (n.d.). Retrieved from http://infoscout.co/brand/taco_bell/?utm_expid=75303912-24.l6L7NHOEQze-M9P- hvusJw.0&utm_referrer=https%3A%2F%2Fwww.google.com%2F Taco Bell IP Holder, LLC. (2017). Retrieved from www.tacobell.com/feed/taco-bell-international- food Taco Bell: Marketing Genius and Taco Extraordinaire. (2017, March 15). Retrieved from https://www.qualitylogoproducts.com/blog/marketing-taco-bell/ Taco Bell Ditches Personality for Simplicity. (2017, March 30). Retrieved from http://www.springboardpr.com/blog/design-taco-bell-ditches-personality-simplicity/ Taco Bell to introduce breakfast. (2010, July 5). The Food Institute Report, 83(27), 7. Retrieved from http://ezproxy.liberty.edu/login? url=http://go.galegroup.com.ezproxy.liberty.edu/ps/i.do? p=ITOF&sw=w&u=vic_liberty&v=2.1&it=r&id=GALE %7CA233607894&sid=summon&asid=12c57ebaf12f31e40125076e013cb819 Taco Bell Makes Changes in the Millennial Marketing Strategy. (n.d.). Retrieved from http://www.millennialmarketing.com/2013/07/taco-bell-makes-changes-in-the-millennial- marketing-strategy/ Taco Bell IP Holder, LLC. (2017). Retrieved from www.tacobell.com/feed/taco-bell-international- food
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The Gale Group (2005). Improved accuracy, speed make rally's the new drive-thru leader. The Food Institute Report, (47), 4. Retrieved from http://ezproxy.liberty.edu/login? url=http://go.galegroup.com.ezproxy.liberty.edu/ps/i.do? p=GRGM&sw=w&u=vic_liberty&v=2.1&it=r&id=GALE %7CA139554065&sid=summon&asid=eb38e1f2d4655c06ca0683657414f799 Van Landingham, V. (2013, May 13). Taco Bell eyes $1 Cravings menu rollout. Nation’s Restaurant News, 47(9), 8. Retrieved from http://go.galegroup.com.ezproxy.liberty.edu/ps/i.do?p=GRGM&u=vic_liberty&id=GALE| A330004465&v=2.1&it=r&sid=summon&authCount=1# Williamson, C. (2005, July 11). Investing in sustainability: Starbucks, Calvert support Fair Trade. Pensions & Investments, 33(14), 8. Retrieved from http://ezproxy.liberty.edu/login? url=http://go.galegroup.com.ezproxy.liberty.edu/ps/i.do? p=GRGM&sw=w&u=vic_liberty&v=2.1&it=r&id=GALE %7CA134075958&sid=summon&asid=f7aa2d9544341e631e8871a6d3de05cc Wilson, M. (2003, April). Corporate sustainability: What is it and where does it come from? Ivey Business Journal. Retrieved from http://iveybusinessjournal.com/publication/corporate- sustainability-what-is-it-and-where-does-it-come-from/ Yakhlef, A. (2010). The trinity of international strategy: Adaptation, standardization and Transformation. Asian Business & Management, 9(1), 47-65. Retrieved from http://search.proquest.com.ezproxy.liberty.edu/docview/236602598?pq- origsite=summon&accountid=12085 Yelkur, R., & Chakrabarty, S. (2006). Gender differences in service quality expectations in the fast food industry. Services Marketing Quarterly, 27(4), 141-151. doi:10.1300/J396v27n0 08. Retrieved from 44 http://ezproxy.liberty.edu/login?
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url=http://search.ebscohost.com/login.aspx? direct=true&db=bth&AN=22827652&site=ehost-live&scope=site Yelp.com. (2017). Consumer Reviews. Taco Bell – Chicago. Accessed at https://www.yelp.com/biz/taco-bell-chicago-5 Yo quiero Taco Bell: How Hispanic Culture Affects American ... (n.d.). Retrieved from https://www.bing.com/cr?
IG=6E6AE22567D0484C8790E7EC9F08BC43&CID=23BBEE882B9A6810021BE4DC
2AAB69F3&rd=1&h=pwn5E5kzs3bnrE9hQosJ_YVxBnSwsLGxa6eF9S0ojH0&v=1&r= https%3a%2f%2fwww.researchgate.net%2fpublication %2f282615509_Yo_quiero_Taco_Bell_How_Hispanic_Culture_Affects_American_Taste_ Buds&p=DevEx,5033.1 Yohn, D.L. (2013). Purpose, principles give power. Retrieved from https://www.qsrmagazine.com/denise-lee-yohn/purpose-principles-give-power YUM! Brands 10-K. (2017). Form 10-K 2016. Retrieved from https://www.sec.gov/Archives/edgar/data/1041061/000104106116000056/yum10k122620 15.htm. YUM! Brands CSR. (2015). Serving the World. Retrieved from http://www.yumcsr.com/about/serving-the-world.asp. Yum (2017). Company web site. Accessed at http://www.yum.com/company/ Yum Corporate Social Report (2017). Nutrition. Accessed at http://www.yumcsr.com/food/nutrition.asp
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MARKET MANAGEMENT GROUP PROJECT (MMGP) - FINAL SUBMISSION
GRADING RUBRIC
Criteria Points Possible Points Earned Organization 0 to 15 points All required project components are addressed in their proper order, each with a separate heading. Support 0 to 15 points Balanced presentation of relevant and legitimate information that clearly supports the group’s findings and shows a thoughtful, insightful, and in-depth analysis of the topic is included. Content 0 to 20 points Topics are covered in sufficient detail with no duplication among sections. Length of topic coverage is even and appropriate. 20 Scholarly Sources 0 to 15 points At least 25 scholarly sources are cited and properly listed in references. Focus 0 to 15 points Focus is clear and coherent, with obvious understanding of subject and orderly development. Document is written in one voice and in third person. Sentence Structure 0 to 10 points Sentence fluency is coherent, unified, and varied, and sentence structure is complete; correct spelling, punctuation, capitalization, varied diction, and word choices are used. Format 0 to 10 points Conforms to current APA format. 9 Total 99