Business finance - management assignment 1 white paper | BMGT 620 | university of maryland global campus

Business Finance - Management Assignment 1 White Paper tuu62u Unit 1 Assignment: White Paper: Analyzing Innovation in Action

Purpose:

This assignment deepens your understanding of innovation and entrepreneurship concepts introduced in Chapters 1–3 of Managing Innovation by connecting theory to real-world examples. A white paper is a persuasive, authoritative, and in-depth report on a specific topic. In the business world, white papers are widely used to present research, analyze problems, and propose solutions. Writing a white paper allows you to explore critical challenges, showcase your ability to synthesize information, and communicate complex ideas clearly and effectively. Crafting a white paper mirrors the responsibilities of business professionals who are often required to create high-level reports for decision-makers. This assignment prepares you to apply innovation principles while honing your professional writing and strategic thinking skills—both of which are essential for leadership roles.

Task:

With a focus on current trends, this white paper explores innovation as a process and the challenges organizations face in sustaining it. Write a 2-3 page white paper that addresses the following:

• Define innovation and entrepreneurship in modern business contexts, using insights from the readings.
• Explain why managing innovation as a structured process is essential for business success.
• Identify common challenges organizations face in fostering and sustaining innovation.
• Highlight a specific example from the textbook (e.g., Virgin, Adidas, Siemens) and connect it to recent developments in the company
• Analyze the problem faced by the company and provide a solution based on innovation principles.
• Incorporate supplemental research from the company’s website (e.g., investor pages, annual reports, sustainability, or impact reports) and at least two external business sources.

Resources

• Chapters 1–3 from Managing Innovation.
• Company Websites: Explore "About Us," investor pages, and sustainability reports.
• Annual Reports: Use 10K filings for publicly traded companies.
• Business News and Databases: Examples include Bloomberg, HBR, and McKinsey Insights.

Criteria for Success:

• Your white paper should be original work consisting of 2-3 pages in Microsoft Word.
• The document should adhere to the following formatting requirements: 12-point Times New Roman or 11-point Arial, 1-inch margins, and double-spacing.

Submission:

• Submit your assignment by midnight Tuesday ET.
• This assignment is worth 100 points and will be graded according to the White Paper Rubric
• 10 months ago
• 50