Marketing Communication (MNM2611) - Africa Media Online - Assignment 4 - MNM2611 - Marketing Communication (MNM2611) - Stuvia US
by Name Student number Contact details.
Date of submission:
2023-06-26 i
,PLAGIARISM DECLARATION
HONESTY DECLARATION FOR THE DEPARTMENT OF ……………….…………. Module Code:……………. Assessment Date………………. 20….
1. I know that plagiarism means taking and using the ideas, writings, works or
inventions of another as if they were one’s own. I know that plagiarism not only includes verbatim copying, but also the extensive use of another person’s ideas without proper acknowledgement (which includes the proper use of quotation marks). I know that plagiarism covers the use of material found in textual sources and from the Internet.
- I acknowledge and understand that plagiarism is wrong.
- I understand that my assignment/exam answers must be accurately referenced.
- This assignment/exam file/portfolio is my own work. I acknowledge that copying
someone else’s work, or part of it, is wrong, and that submitting identical work to others constitutes a form of plagiarism.
- I have not allowed, nor will I in the future allow anyone to copy my work with the
intention of passing it off as their own work.
- I understand that I can be awarded 0% if I have plagiarized.
- I understand that my assignment/exam file/portfolio may be submitted automatically
to Turnitin.
8. I confirm that I have read and understood the following UNISA policies:
8.1 Policy for Copyright and Plagiarism -
8.2 Policy on Academic Integrity
Name……………………………………………… Student No: .............................. Signed ……………………………………………. Date …………………………… ii
, TABLE OF CONTENTS
PLAGIARISM DECLARATION....................................................................................... 1 INTRODUCTION............................................................................................................ 2 QUESTION 1: SALES COMMUNICATION.................................................................... 2.1 SALES TASK AND SALES ACTIVITIES................................................................. Sales development:....................................................................................................1 Missionary selling:......................................................................................................1 Maintenance selling:...................................................................................................2 Support selling:...........................................................................................................2 2.2 ETHICAL ISSUES................................................................................................... 3 QUESTION 2: DIRECT / DATABASE RESPONSE MARKETING................................ 3.1 PLANNING A DRM CAMPAIGN.............................................................................. Step 1: The Product/Service.......................................................................................5 Step 2: The Competition.............................................................................................5 Step 3: The Target Market..........................................................................................6 Step 4: The Offer........................................................................................................6 Step 5: The Media......................................................................................................7 Step 6: The response.................................................................................................8 Step 7: Timing.............................................................................................................8 Step 8: Fulfilment........................................................................................................9 Step 9: Budget..........................................................................................................10 Step 10: Evaluation of the campaign........................................................................10 3.2 ADVANTAGES AND DISADVANTAGES OF DRM............................................... Advantages of Direct Response Marketing (DRM) for Africa Media Online:...........11 Disadvantages of Direct Response Marketing (DRM) for Africa Media Online:......11 5 CONCLUSIONS............................................................................................................ 6 REFERENCES............................................................................................................. iii