MKT105 | Marketing in Business - Lackawanna university

1. If you were the marketing manager for the company, do you think these Ads could be salvaged?

*Include any relevant information you deem necessary to support your claim. Please be respectful of others opinions on views on these advertisements* In your post please provide at least two APA references to support your answer (You can utilize the textbook). You can utilize the Purdue Online Writing Lab (OWL) (Links to an external site.) (Links to an external site.) website for the correct way to reference the articles used. DQ2 Ethical Exercise

Prior to the completion of this discussion board post, please review:

Reading Chapter 4 The Marketing Environment pg. 48 Chapter 4 The Marketing Environment PowerPoint Presentation Download Chapter 4 The Marketing Environment PowerPoint Presentation Background: Gary Caplan has developed a new energy drink designed to burn calories while sleeping, which he intends to market to grossly overweight consumers. According to the Centers for Disease Control and Prevention, 20 percent of Americans are obese. Gary’s mother, a doctor, argues that it’s unethical to target the obese—that they are as vulnerable a target market as the elderly and children.

Questions:

Is Gary targeting a “vulnerable” market? (please define in your own words what a vulnerable market is). Does the American Marketing Association (Links to an external site.) (AMA) Statement of Ethics address this issue? Write a brief paragraph on what it contains that relates to Gary Caplan’s marketing decision. n your post please provide at least two APA references to support your answer (You can utilize the textbook). You can utilize the Purdue Online Writing Lab (OWL) (Links to an external site.) (Links to an external site.) website for the correct way to reference the articles used.