MKT105 | Marketing in Business - Lackawanna university
4. Price
VI. Conclusion
Section I. Business Mission Describes the company in in depth including the business mission statement Describes the company with the mission statement Briefly describes the company with mention of the mission statement Does not describe the company or the mission statement This criterion is linked to a Learning OutcomeSection II. Situation Analysis The student has conducted an external audit and includes mention of a SWOT analysis There has been an attempt at an external audit through a SWOT analysis There is little mention of the external environment for the product/service company There is no mention of a situation analysis This criterion is linked to a Learning OutcomeSection III. Competitive Advantage Student extensively explains how the company will provide a competitive advantage and which type of competitive advantage will be offered. Student mentioned the competitive advantage of the product or service but does not go into detail on which type of competitive advantage. Student makes little mention of how their product or service will provide a competitive advantage Competitive advantage is not included in marketing plan This criterion is linked to a Learning OutcomeSection IV. Customer Behavior -Target market -Market segmentation Customer behavior is addressed through a series of questions (in overview). The target market is addresses and how they will focus on that market through market segmentation Customer behavior addressed through questions. Target market and market segmentation are included but not detailed Customer behavior, target market, and market segmentation are touched on but not detailed Not all elements of Customer behavior, target market, and market segmentation are listed and or explained. Customer behavior, target market, and market segmentation are not included This criterion is linked to a Learning OutcomeV. Marketing Strategy -Restate target market -4 P’s The marketing strategy is addressed through the 4’Ps price, product, place, and promotion. The target market is restated The marketing strategy is addressed through the 4’Ps price, product, place, and promotion. The 4’Ps are stated as well as the target market The generic 4 P's are stated but does not apply to product or service. This criterion is linked to a Learning OutcomeVI. Conclusion The marketing plan is concluded through proper reiteration of core sections. There is no conclusion to the marketing plan