MNM2605 Consumer Behaviour - Assignment 4 - MW Motors Case Study - MNM2605 - Consumer Behaviour (MNM2605) - Stuvia US
by Name Student number Contact details
Date of submission:
2022-11- -i -
, HONESTY DECLARATION FOR THE DEPARTMENT OF MARKETING AND RETAIL MANAGEMENT
Module Code: Assessment Date:
- I know that plagiarism means taking and using the ideas, writings, works or inventions of another as
if they were one’s own. I know that plagiarism not only includes verbatim copying, but also the extensive use of another person’s ideas without proper acknowledgement (which includes the proper use of quotation marks). I know that plagiarism covers the use of material found in textual sources and from the Internet.
- I acknowledge and understand that plagiarism is wrong.
- I understand that my assignment/exam answers must be accurately referenced.
- This assignment/exam file/portfolio is my own work. I acknowledge that copying someone else’s
work, or part of it, is wrong, and that submitting identical work to others constitutes a form of plagiarism.
- I have not allowed, nor will I in the future allow, anyone to copy my work with the intention of
passing it off as their own work.
- I understand that I can be awarded 0% if I have plagiarized.
- I understand that my assignment/exam file/portfolio may be submitted automatically to
Turnitin.
8. I confirm that I have read and understood the following UNISA policies:
8.1 Policy for Copyright and Plagiarism -
8.2 Policy on Academic Integrity
8.3 Student Disciplinary Code
Name: Student No:
Signed: Date: 18/11/2022
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, TABLE OF CONTENT
INTRODUCTION ................................................................................................................. 1 1 QUESTION 1............................................................................................................... 1 A) TYPES OF REFERENCE GROUPS ..................................................................... 1 B) STEPS IN THE CONSUMER DECISION-MAKING PROCESS ............................ 3 C) TYPES OF BRANDS ............................................................................................. 4 D) TYPES OF POST-BUYING EVALUATION RESPONSES .................................... 5 2 QUESTION 2............................................................................................................... 6 A) DEVELOPING TRENDS IN CONSUMER BEHAVIOUR ....................................... 6 B) ROLES OF A CUSTOMER.................................................................................... 7 CONCLUSION ..................................................................................................................... 8 REFERENCES .................................................................................................................... 9
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