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- Ivanov, S., Seyitoğlu, F., & Markova, M. (2020). Hotel managers’ perceptions towards the use
of robots: a mixed-methods approach. Information Technology & Tourism, 22, 505-535. In their research article, Ivanov, Seyitoğlu and Markova utilize a mixed methods approach to examine how hotel managers perceive the integration of robots in the hospitality industry. While their study focuses on a research topic it serves as an example of how a combination of quantitative and qualitative methods can be effectively employed in research. The authors seamlessly blend analysis from surveys with interviews to gain a holistic understanding of hotel managers’ attitudes towards the use of robots in their field. By incorporating both types of data they uncover not sentiments but also delve into the nuanced experiences and beliefs that shape these perceptions.
SIGNFICANCE EMOTIONAL INTRLLIGENCE IN WORKPLACE PRODUCTIVITY 7
Within the context of our proposed research Ivanov et al.s study provides a reference for demonstrating how a mixed methods approach can be practically applied. Although our specific research questions may differ, this article showcases how combining qualitative data can lead to a comprehensive understanding of a phenomenon. This aligns with our research design, which seeks to explore the relationship between intelligence and workplace productivity by blending both types of data. We can refer to this article in the Methods section of our proposal as an illustration of techniques for collecting and analyzing data, in tandem. Moreover, it emphasizes the significance of using a combination of qualitative methods to capture both patterns and contextual understandings, which aligns with the suggested research methodology.