Business finance - management bus 400 module one assignment | Management homework help

Business Finance - Management BUS 400 Module One Assignment Guidelines and Rubric kamere BUS 400 Module One Assignment Guidelines and Rubric

Overview

Driving business innovation and creating sustainable pathways for growth are challenging endeavors. Leaders in both for-profit and nonprofit organizations, regardless of their size, work diligently to develop strategies that ensure long-term success. They recognize that being a market leader now does not guarantee success tomorrow, making innovative thinking essential for capitalizing on opportunities and staying competitive. However, innovation requires more than creative ideas. It demands a proactive approach. Leaders must consistently monitor industry trends, competitive dynamics, customer needs, and emerging technologies to uncover opportunities for innovation and growth. This vigilance enables them to adapt to change, address challenges, and maintain a strong competitive edge.

Scenario

As the Chief Innovation Officer (CIO), you are responsible for steering the organization’s innovation strategy to ensure it remains competitive, relevant, and forward-thinking. This strategy involves identifying, developing, and implementing innovative ideas, products, services, processes, or business models that create value and align with the company’s strategic objectives. A key milestone during your first 90 days is to identify a new opportunity. Your task is to craft a concept brief introducing a new product or service designed to drive business growth and capture emerging opportunities. A concept brief provides a clear and concise document that introduces the key elements of a project, idea, or initiative to ensure alignment among stakeholders. It serves as a communication tool that helps decision makers and stakeholders understand the scope, objectives, and vision of the idea, enabling informed decision making and collaboration. Your proposed product or service must stand out as unique within the industry, be difficult to replicate, and align closely with consumers’ willingness to pay (WTP). The perceived value of the product or service primarily drives a consumer’s WTP. The consumers will not be inclined to pay for it if they do not understand or recognize the value or if the offering fails to address their specific pain points. Therefore, the proposed idea must clearly demonstrate its value and effectively solve the problems that matter most to consumers.

• Step One: Choose a U.S. company from the List of Companies linked in the Supporting Materials below.
• Step Two: Research the market to gain a better understanding of the industry landscape, market trends, future forecasts, and the company’s financials and available resources.
• Step Three: Identify 3 to 5 viable concepts to drive business opportunities for your U.S. company.
• Step Four: Develop a concept brief.

Directions Use resources such as GlobalData Explorer and Yahoo Finance, which are linked in the Supporting Materials section below. Also, use the investor relations page on the company’s website to create a concept brief. Pay special attention to the company’s 10K Report with a focus on its business in North America. Note: You will expand on this research throughout the course.

Your concept brief should:

• Include the name and describe the U.S. company that you selected and researched.
• Introduce and describe your proposed new and unique product or service.
• Include an image of the company’s existing SWOT analysis from the Shapiro Library, which can be found using the resource linked in the Supporting Materials section below.

Specifically, you must address the following rubric criteria:

• Value Proposition: Describe the company’s existing value proposition.
• What is the company’s main business?
• What value does the company deliver to the customer?
• Profitability: Determine if the company is profitable now.
• SWOT Analysis Strengths: Explain the company’s main strengths that can be leveraged to create a new product or service.
• Product or Service Singularity: Identify what is unique about the new product or service.
• What is unique about the new product or service?
• New Product or Service Projections: Describe how the new product or service can improve profitability.
• How can a new product or service improve profitability? Note: This is an estimation based on research into the company’s existing market position.

What to Submit Your concept brief must be between 400 and 800 words in length and be submitted as a Microsoft Word document. Your concept brief should be professionally formatted and written in second-person or third-person voice. Any sources cited should use APA formatting. Supporting Materials

The following resources support your work on this assignment:

Website: GlobalData Explorer Use this website to help complete this assignment. Website: Yahoo Finance Use this website to help complete this assignment. Shapiro Library FAQ: What Is a SWOT Analysis and How Do I Locate One? Use this Shapiro Library FAQ to find the image needed. Reading: List of Companies Choose a U.S. company from this list. Reading: Sample Concept Brief This document is an example of a winning concept brief for a pet business in New York. Reading: Winning Value Proposition Sample This document is an example of value proposition documentation. Module One Assignment Rubric CriteriaExceeds Expectations (100%)Meets Expectations (85%)Partially Meets Expectations (55%)Does Not Meet Expectations (0%)ValueValue PropositionExceeds expectations in an exceptionally clear, insightful, sophisticated, or creative mannerDescribes the company’s existing value propositionShows progress toward proficiency, but with errors or omissions; areas for improvement may include descriptions that are missing key components or cursory description in generalDoes not attempt criterion16ProfitabilityExceeds expectations in an exceptionally clear, insightful, sophisticated, or creative mannerDetermines if the company is profitable nowShows progress toward proficiency, but with errors or omissions; areas for improvement may include determinations that are incorrect or lacking researchDoes not attempt criterion16SWOT Analysis: StrengthsExceeds expectations in an exceptionally clear, insightful, sophisticated, or creative mannerExplains the company’s main strengths that can be leveraged to create a new product or serviceShows progress toward meeting expectations, but with errors or omissions; areas for improvement may include incomplete explanations or SWOT analysis not includedDoes not attempt criterion16Product or Service SingularityExceeds expectations in an exceptionally clear, insightful, sophisticated, or creative mannerIdentifies what is unique about the new product or serviceShows progress toward meeting expectations, but with errors or omissions; areas for improvement may include explanations lacking detail or product/service that is not uniqueDoes not attempt criterion16New Product or Service ProjectionsExceeds expectations in an exceptionally clear, insightful, sophisticated, or creative mannerDescribes how the new product or service can improve profitabilityShows progress toward meeting expectations, but with errors or omissions; areas for improvement may include descriptions lacking detail or product/service does not improve profitabilityDoes not attempt criterion16Clear CommunicationExceeds expectations with an intentional use of language that promotes a thorough understandingConsistently and effectively communicates in an organized way to a specific audienceShows progress toward meeting expectations, but communication is inconsistent or ineffective in a way that negatively impacts understandingShows no evidence of consistent, effective, or organized communication10Citations and AttributionsUses citations for ideas requiring attribution, with few or no minor errorsUses citations for ideas requiring attribution, with consistent minor errorsUses citations for ideas requiring attribution, with major errorsDoes not use citations for ideas requiring attribution10Total:100%

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