Work to be done mrkt | Management homework help
Work to be done MRKT BellaGrace0479I have attached all work...Please it is due by tomm at 9AM EST
- a year ago
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MRKT450:7:Online New Product Development (US & Global)
Discussion 1.2
© McGraw Hill 8 Considering the Best Practices in New Products stated. What are your feelings and belief that would support a new product line being presented. This is your opinion from the reading of chapter 1. For every 100 ideas, • Fewer than 70 make it though initial screening • Fewer than 50 pass concept evaluation and testing • A little more than 30 make it through development • About 30 make it through testing • About 25 are commercialized • 15 of these 25 (about 60%) are successful. • Success rate is lower in consumer goods (51%) and as high as 65% in healthcare.
Discussion 2.1
Kellogg’s ( www.kelloggs.com): Explore the Kellogg’s site and get information on its new products. Based on what you see, what appears to be the corporate strategy of Kellogg’s driving new product development? Would you say there is a move away from the “core” cereal business to some extent?
Discussion 2.2
3M ( www.3m.com): 3M has almost been synonymous with product innovation for a century. Explore this website, noting its historical product innovations as well as its newest products. What keeps a firm like 3M consistently successful with new products for so many years? What appear to be the product drivers and market drivers of new product development at 3M?
Assignment 2.1
· Discuss the concept or project evaluation phase of the new products process. · Discuss the five methods to accelerating time to market as identified by new products consultant Robert Cooper. · Discuss the risks and guidelines of speeding to market. · Elaborate how platforms can be used to gain competitive advantage globally with suitable examples. Writing Requirements · APA format, 3–5 pages in length (excluding cover page, abstract, and reference list) · Use the APA template located in the Student Resource Center to complete the assignment.
Grading Criteria:
· This assignment will be graded using the UOTP Writing Rubric displayed below
Discussion 1.2
How might the paradigm shift from competition to collaboration make the job of a leader more difficult? Could it also make the leader's job easier? Discuss.
Discussion 2.1
Do you think leadership style is fixed and unchangeable, or can leaders be flexible and adaptable with respect to style? Why?
Discussion 2.2
Do you agree that self-awareness is essential for being a good leader? Can you think of some specific negative consequences that might result from a leader not having self-awareness?
Assignment 2.1
Chapter 4 Leadership Development: Case for development "ANiceManager" Writing Requirements · APA format, 3–4 pages in length (excluding cover page, abstract, and reference list) · Use the APA template located in the Student Resource Center to complete the assignment.
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