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MRKT450:7:Online New Product Development (US & Global)

Discussion 3.1

Chapter 4 Application: Review chapter 4 and provide an answer for the following scenario: “Lots of our people try to get good new product ideas from outsiders, but they are careful to keep it legal. I wonder though about something I ran into on a trip to Australia last fall. I met what our company people there called a professional espionage agent. He employs a network of stewards and air hostesses to gather tidbits of information overheard in the first-class compartments of international flights. Sells this information for over a million dollars a year! I wonder what suggestions I should put in a memo for employees to minimize the chances that our key new product information will be stolen by competitors.”

Discussion 3.2

Chapter 5 Application: Review chapter 5 and provide an answer for the following scenario: "You know a lot about personal digital assistants, I imagine. Can you take me through a problem analysis, using the PDA market as an example? We are getting into the PDA business in our electronics division, with the idea of having a direct competitor to Palm, and I'm curious to see what problems you come up with that we haven't solved yet."

Discussion 4.1

New Pig Corporation ( www.newpig.com): New Pig is a very innovative firm in the business of industrial spill cleanup, and an Outstanding Corporate Innovator award winner. Check out their range of products and services, and their newest products. How would you say they generate new product concepts?

MIDTERM

Comment on the factors leading to the success of the Element. · Include Honda’s platform strategy as well as any other aspects of the new products process that you feel are relevant. · In your answer, try also to work out what the PIC might have been for the Element. · What tangible benefits resulted from bringing in the voice of the customer? · What could be learned from this case for firms in industries other than automobile manufacture? Writing Requirements · The questions need to be answered in paragraph format. · Your final submission for each case study should be 2-4 pages in length with APA formatting for each case study. · You will need to have a minimum of 2 web sources for each case study. · Use the APA template located in the Student Resource Center to complete the assignment.

Discussion 5.1

Review Chapter 8 and answer the following scenario:

"During a recent management meeting, two of my division managers got into quite a tussle over the programs they use to evaluate new product ideas. One of them said he felt evaluation was very important; he wanted to do it quite completely, and he certainly didn't want anyone working to further the development of an item unless the prospects for it looked highly promising. The other manager objected to this, saying she wanted products to move rapidly down the pike, saving the serious evaluation for the time when she had the data to make it meaningful. Both persons seemed to have a point, so I just let it ride. What do you think I should have said?"

Discussion 5.2

Product Development Institute ( www.prod-dev.com): Follow the links to the New Prod model. According to this website, what are the most important precursors to product success? How can the New Prod model be used to screen and select potential new product projects?

Discussion 3.1

What does it mean to be a whole leader as described in the chapter? Can you give an example from your experience? Discuss.

Discussion 3.2

If most adults are at a conventional level of moral development, what does this mean for their potential for moral leadership?

Assignment 3.1

Chapter 6 Leadership Development: Case for development "What Should I Say?" Writing Requirements · APA format, 3–4 pages in length (excluding cover page, abstract, and reference list) · Use the APA template located in the Student Resource Center to complete the assignment.

Discussion 4.1

As a leader, what would you want most from followers? As a follower, what would you want most from your leader? How do these differ? Why?

Discussion 4.2

How might empowerment provide the two conditions (vitality and learning) for a thriving workforce as described in the chapter? Consider both psychological factors and the job characteristics model in your answer.

Discussion 5.1

What does it mean to say that leaders use communication to act as “sensegivers”? How do you think this differs from conventional management communication?

Discussion 5.2

Which of the five elements of high-performance teams do you think would be most difficult for a leader to implement in a virtual team? Explain.

Assignment 5.1

Chapter 10 Leadership Development: Case for development "Decision Time" Writing Requirements · APA format, 3–4 pages in length (excluding cover page, abstract, and reference list) · Use the APA template located in the Student Resource Center to complete the assignment.